Candidates for the Adobe Certified Professional in Content Creation for Marketing using Adobe Express certification are or aspire to be digital marketers, digital communication specialists, social media managers/specialists/interns, social media influencers, entrepreneurs, publicists, event promoters, and brand creators.  The candidate is a professional, post-secondary, or secondary student preparing to graduate with approximately 150 hours of combined academic or other instruction and hands-on experience in using Adobe Express for efficient content creation and communication, and in digital marketing. The successful candidate will know the basic tasks required in the day-to-day use of the product. The candidate can speak credibly to other users about what can be done with Adobe Express and how to do it.

It is expected that all test takers will understand how to use basic computing tools to support media editing activities. This would include, but not be limited to:

• Using the Internet to support design activities.
• Using a search engine and search strategies to find usable graphic materials.
• Performing basic file management operations (open, save, copy, etc)
• Using common productivity tools
• Changing basic system preferences
• Having a basic understanding of various media platforms
  • o Dimensions and sizes
  • o Target audiences that use different platforms
• Having a basic understanding of browser technology
  • o Clear cache
  • o Window sizing
  • o Allow browser to use microphone and camera
  • o Minimize open tabs
  • o Understand differences between browsers (Chromium-based browsers, Safari, etc.)
  • o Manage browser accounts